Pakistan’s Premier City-Based Franchise Squash League
City franchises contest head-to-head ties across a full season, with every match deciding standings.
Each franchise fields both men and women players, spotlighting the full depth of Pakistani squash.
Every match is produced and broadcast by Strawberry Sports Management across television, digital, and print.
“Pakistan built squash’s greatest dynasty. CSL is built to begin the next one.”
For nearly half a century, Pakistan stood unchallenged at the summit of world squash. Hashim Khan seized the British Open in 1951 and dominated the sport through most of the decade, winning the title seven times. Azam Khan, Mohibullah Khan, and Roshan Khan extended the dynasty through the 1960s and 1970s. Then came Jahangir Khan, who won ten consecutive British Opens between 1982 and 1991 and claimed six World Open titles, producing one of the most formidable winning runs in the history of any sport. Jansher Khan followed with eight World Open crowns between 1987 and 1996. No country has ever produced a succession of world champions to match what Pakistan gave squash. The sport owes this nation a debt; CSL is Pakistan’s way of collecting.
Pakistan’s dominance faded in the late 1990s, and with it went the infrastructure, investment, and media attention that sustain elite sport. The talent never disappeared. The passion never disappeared. What disappeared was the professional league that could channel both into competitive excellence. CSL addresses that gap directly. It gives players a competitive home, gives cities a team to rally behind, and gives fans a season of squash worth watching.
CSL aims to be South Asia’s most competitive, most watched, and best-produced squash league. It will attract the finest local and international talent, build a lasting commercial ecosystem for the sport in Pakistan, and inspire the next generation of Pakistani world champions.
To restore squash to the center of Pakistani sporting life through a professionally run, internationally broadcast franchise league that upholds the highest standards of competition, governance, and player welfare.
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CSL is organized around city-based franchise teams. Each franchise represents a major Pakistani city and fields a full squad of both men and women players. City identity, genuine rivalry, and local pride make every tie matter beyond the scoreboard. Franchise owners hold long-term stakes in their teams, ensuring stability and sustained investment in player development.
The CSL season opens with a full round-robin league phase in which every franchise faces every other franchise. The highest-finishing teams advance to a knockout playoff stage, with the top seeds earning home-advantage ties. The season concludes with the CSL Final, which crowns the champion city. Full season fixtures and venue details are announced ahead of each season.
Points are awarded for each tie win. Where two or more franchises finish level on points at the close of the league phase, match-win percentage serves as the primary tiebreaker. Standings are updated and published after every round so that fans and franchises can track the race for the playoffs in real time.
Each tie between two franchise teams consists of a series of head-to-head singles matches drawn from both the men’s and women’s squads. The franchise that wins more individual matches takes the tie. All matches follow standard PSA (Professional Squash Association) rules: best of five games, each game scored to eleven points under the PAR (Point-a-Rally) system. The team with the superior combined performance wins; individual brilliance counts, but so does squad depth.
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CSL brings top-flight squash to the streets, courts, and drawing rooms of Pakistan’s great cities. Each franchise is built around a city identity: its colours, its character, and its fans. Franchise teams carry their city’s name into every tie, turning each match into a contest between places as much as between players.
CSL participating city franchises, their squads, coaching staff, and ownership groups will be officially announced in the lead-up to the inaugural season. Investors and city groups interested in acquiring a franchise should contact the league through the official channel below.
Every franchise fields both men and women players under a single team banner. This structure reflects the full breadth of Pakistani squash talent and ensures that women’s squash receives equal competitive standing within the league. Squads are assembled through a structured player-acquisition process, with dedicated slots for international recruits alongside domestic talent.
CSL franchise rights are awarded through a formal process administered by Strawberry Sports Management. Prospective owners are evaluated on financial capacity, city commitment, and long-term sporting ambition. Ownership groups take on responsibility for squad management, venue liaison, and commercial development within their city territory, supported by central league services covering production, broadcast, and marketing.
Each city gets one team. Each team carries every player. One league. One champion.
CSL is open to the best squash players in the world. Every franchise squad combines Pakistan’s elite ranked players, promising domestic talent, and international stars. Men and women compete under the same franchise banner, creating a shared team identity that spans both tours and both genders. The presence of international players raises the competitive standard of every tie and gives Pakistani players the chance to measure themselves against the world’s best in a home environment.
CSL follows a transparent player-acquisition process designed to maintain competitive balance across franchises. Each team fills its squad through a structured selection mechanism administered by the league. Salary and contract terms adhere to CSL player welfare guidelines, which meet international best-practice standards for professional squash. Full registration protocols and squad-announcement timelines are published ahead of each season.
CSL is committed to the welfare of every player who competes under its banner. The league operates medical and physiotherapy support at all venues, provides player liaison services, and observes the PSA’s anti-doping regulations in full. Travel, accommodation, and match-day logistics for players are coordinated centrally by the league operations team.
Players wishing to enter the CSL player pool for franchise consideration should register through the official player registration portal. Registration is open to both Pakistani nationals and international players. Registered players are made available to franchises during the acquisition window ahead of each season.
The Champions Squash League is produced and broadcast end-to-end by Strawberry Sports Management. No match goes uncovered. Every tie receives live television production, digital streaming, and post-match content distribution across the league’s owned platforms. CSL’s media operation spans a dedicated sports satellite television channel, a sports magazine, and a full suite of digital and social media properties, giving the league a reach that no previous Pakistani squash competition has matched.
CSL adopts international squash broadcast standards across all productions. Every tie features multiple camera angles, including the high-wide court overview and close-court cameras that are standard on PSA World Tour broadcasts. On-screen scoring graphics, player statistics, and in-match commentary are produced to the standard of the sport’s premier global events. Post-match analysis, player interviews, and feature content are released across digital platforms within hours of each tie’s conclusion.
CSL’s digital presence operates across all major platforms, delivering live scores, highlights, player profiles, franchise news, and behind-the-scenes content throughout the season. Fans who cannot watch live receive match-replay access on the league’s streaming platform. The league’s social media channels publish real-time updates, short-form video, and interactive content designed to build and sustain a year-round squash community in Pakistan.
Strawberry Sports Management’s sports magazine carries dedicated CSL coverage throughout the season, including franchise profiles, player features, tactical analysis, and season reviews. Print distribution reaches squash clubs, sports retailers, and subscription readers across Pakistan’s major cities, providing CSL with a premium editorial presence that complements its broadcast output.
Strawberry Sports Management is Pakistan’s first and only professional sports management organization. Founded with a mandate to transform how sports are planned, produced, and presented in Pakistan, Strawberry brings together expertise in event design, broadcast production, print publishing, digital media, and commercial sports operations. It does not merely organize events: it builds the full sporting ecosystem around them.
The Champions Squash League is Strawberry Sports Management’s signature property. It brings together the organization’s full event management, media production, and commercial capabilities in a single league structure. CSL is built to international standards across every function: professional match production, transparent league governance, player welfare protocols, and a commercial model designed to sustain the league for decades. Strawberry Sports Management holds the league rights and oversees every aspect of CSL operations, from franchise awarding to final broadcast.
Running a professional franchise squash league requires experience that spans sports, media, and business simultaneously. Strawberry Sports Management has built that experience deliberately. It understands Pakistan’s sports market, its broadcast landscape, and its commercial appetite. It also understands squash: its international rhythms, its PSA requirements, and what elite players need to perform at their best. CSL benefits from all of that, every match day.
Strawberry Sports Management has designed and delivered major sports events at the highest organizational level in Pakistan. Its integrated media platform, spanning a sports satellite television channel, a sports magazine, and digital properties, positions it as the country’s most capable sports media operator. The organization has invested in technical infrastructure, production talent, and broadcast relationships that deliver results on match day and beyond.
The Champions Squash League offers partners access to a concentrated, loyal, and engaged audience united by city pride and a love of squash. Pakistan’s squash heritage gives CSL a built-in emotional authority that no manufactured brand activation can replicate. When a partner aligns with CSL, it aligns with 70 years of sporting legend and a league built to add the next chapter.
Squash attracts an audience that is educated, professionally active, and commercially engaged. Pakistan’s squash community is spread across its largest cities, with deep roots in institutions, clubs, and business networks. CSL’s broadcast reach extends that audience further, delivering eyeballs across television, digital, and print to partners who want to be where Pakistan’s squash conversation happens.
CSL sponsorship is structured at three tiers to suit partners of different scale and objective.
All packages include live broadcast logo placement, match-day venue branding, digital and social media integration, and access to player and franchise assets for approved partner activations. Bespoke packages are available for partners with specific requirements.
Broadcasters seeking rights to air CSL matches in Pakistan and internationally should contact Strawberry Sports Management to discuss the available licensing framework. CSL is produced to international broadcast standards and is structured to support sub-licensing to domestic and international partners within a clear rights architecture.
To discuss partnership, sponsorship, or broadcast rights, contact Strawberry Sports Management through the details below. The commercial team will respond within two working days.
Champions Squash League is managed by Strawberry Sports Management. All inquiries, whether from players, franchise investors, sponsors, broadcasters, or media, are handled by the Strawberry Sports Management team.
info@championssquashleague.pk
www.championssquashleague.pk
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