Strawberry Sports Management

Strawberry Sports Management

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Pakistan's Sports Management Pioneer

Strawberry Sports Management is Pakistan’s first and only professional sports management organization. Founded with a mandate to transform how sports are planned, produced, and presented in Pakistan, Strawberry brings together expertise in event design, broadcast production, print publishing, digital media, and commercial sports operations. It does not merely organize events: it builds the full sporting ecosystem around them.

A Proven Track Record

Strawberry Sports Management has designed and delivered major sports events at the highest organizational level in Pakistan. Its integrated media platform, spanning a sports satellite television channel, a sports magazine, and digital properties, positions it as the country’s most capable sports media operator. The organization has invested in technical infrastructure, production talent, and broadcast relationships that deliver results on match day and beyond.

CSL: Strawberry's Flagship

The Champions Squash League is Strawberry Sports Management’s signature property. It brings together the organization’s full event management, media production, and commercial capabilities in a single league structure. CSL is built to international standards across every function: professional match production, transparent league governance, player welfare protocols, and a commercial model designed to sustain the league for decades. Strawberry Sports Management holds the league rights and oversees every aspect of CSL operations, from franchise awarding to final broadcast.

Why Strawberry

Running a professional franchise squash league requires experience that spans sports, media, and business simultaneously. Strawberry Sports Management has built that experience deliberately. It understands Pakistan’s sports market, its broadcast landscape, and its commercial appetite. It also understands squash: its international rhythms, its PSA requirements, and what elite players need to perform at their best. CSL benefits from all of that, every match day.