Partners & Sponsors

Partners & Sponsors

Why Partner with CSL

The Champions Squash League offers partners access to a concentrated, loyal, and engaged audience united by city pride and a love of squash. Pakistan’s squash heritage gives CSL a built-in emotional authority that no manufactured brand activation can replicate. When a partner aligns with CSL, it aligns with 70 years of sporting legend and a league built to add the next chapter.

The CSL Audience

Squash attracts an audience that is educated, professionally active, and commercially engaged. Pakistan’s squash community is spread across its largest cities, with deep roots in institutions, clubs, and business networks. CSL’s broadcast reach extends that audience further, delivering eyeballs across television, digital, and print to partners who want to be where Pakistan’s squash conversation happens.

Sponsorship Packages

CSL sponsorship is structured at three tiers to suit partners of different scale and objective.

  • Title Sponsor: Exclusive naming rights to the league, maximum broadcast exposure, player-association rights, and integration across all CSL media platforms.
  • Associate Sponsor: Prominent league and broadcast visibility, venue branding, and digital integration across CSL-owned channels.
  • Category Sponsor: Exclusive category rights within a defined sector, with targeted audience access and branded content opportunities.

All packages include live broadcast logo placement, match-day venue branding, digital and social media integration, and access to player and franchise assets for approved partner activations. Bespoke packages are available for partners with specific requirements.

Broadcast Partnership

Broadcasters seeking rights to air CSL matches in Pakistan and internationally should contact Strawberry Sports Management to discuss the available licensing framework. CSL is produced to international broadcast standards and is structured to support sub-licensing to domestic and international partners within a clear rights architecture.

Contact the Commercial Team

To discuss partnership, sponsorship, or broadcast rights, contact Strawberry Sports Management through the details below. The commercial team will respond within two working days.